Why I Support Product Placement, if it Supports Local Businesses.
While I take my work seriously, I am realistic about what it is that I am trying to produce. I want my shows to be funny and appealing to as many people as possible, not to only appeal to those with a degree in film studies.
I guess you could say that my work is about inclusivity; I want to promote a cohesive and supportive film community in Victoria.
Representing local brands in my projects is a way to not only support the island's business community, but is also a way to make my characters more believable. In Happy Medium, Beth is a fan of Beaver Buzz energy drinks because I am a fan of them myself. She is a twenty-something hustling to get by. It's realistic to assume that she relies on a little caffeine motivation. To me, having Beaver Buzz featured in Happy Medium felt more realistic than intentionally not having a visible brand. That being said, I want to help the "little guys." There is something that feels inauthentic to me about having the entire cast drink Pepsi, or wear something with a giant logo on it.
The pilot, and future episodes, will contain other non-paid shout outs as well. The goal will be to make every addition as tasteful as realistic as possible, while still showing support to our small local brands.
And that's why I support local product placement!
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